Your information.
Your choice.
Website privacy notice - updated 6 November 2026.
Who is responsible?
Luca Extension Ltd is responsible for this website and its project enquiries. Contact: lucaextensionltd@gmail.com. Fluent State manages the website and measurement on Luca Extension Ltd's behalf.
When you contact Luca
You can choose telephone, WhatsApp or email. Luca uses the information you provide to answer your enquiry and discuss a quotation or building work. Please only send information relevant to your project. These contact services also process information under their own terms and privacy notices.
Enquiry information is used to respond to your request and take steps towards a potential contract, and where appropriate to manage business correspondence. It is retained only as needed for the enquiry, project and applicable record-keeping obligations. The optional project-brief tool prepares a WhatsApp message in your browser. Your postcode and project description are not saved by this website or sent to Analytics. They are passed to WhatsApp when you choose to open the prepared message, and sent to Luca only when you send it in WhatsApp.
Optional Google Analytics
If you accept analytics, Google Analytics measures page visits, clicks on telephone, WhatsApp and email buttons, whether the optional project brief was started or prepared, and whether a website enquiry form was started, received a server receipt or encountered a sending error. Form events contain fixed stage labels and the page, not the contents of your enquiry. A receipt event is a submission count, not a verified customer or booked job. This helps us understand which content and sources encourage contact. Clicks do not tell us whether a call was answered, a message was sent or a job was won.
Our custom event fields contain the page, contact method and service section. We do not send your postcode, enquiry message, name, email address or telephone number as custom event fields. Google also processes technical information and analytics identifiers, so this measurement is not anonymous.
Google signals and advertising personalisation are disabled. We do not use this setup for remarketing or session recordings. Learn how Google uses information from sites that use its services.
Your cookie choices
Google Analytics is blocked until you accept analytics. Rejecting does not stop any website or contact feature from working. You can change your choice using the Cookie settings button on this website.
The consent choice is stored in your browser for up to 180 days so we can remember it. Analytics cookies are configured to expire after 60 days without extending their lifetime automatically. GA4 user and event data retention is set to two months. Aggregate reports may remain available for longer. If you withdraw consent, we stop future analytics collection through this website, remove accessible analytics cookies and reload the page. Previously collected data is not automatically erased by changing the browser choice.
Google processing and transfers
Google processes Analytics information under its data-processing terms, which describe processing, subprocessors and safeguards for international transfers. We use consent for optional analytics. Information may be processed outside the UK under the safeguards described in those terms.
Your rights and questions
Depending on the circumstances, you can ask to access, correct or erase personal information, restrict or object to its use, request portability, or withdraw consent. Contact Luca using the email above. You can also complain to the UK Information Commissioner's Office.
Website enquiry form
When you submit our website form, we store your name, contact details, project type, postcode or area, message, receipt reference and submission time. We also store the service-page path and a fixed campaign or referral-link label, where supplied, to understand which website route led to the submitted enquiry. These labels do not contain your browsing history and can be changed or shared by a visitor. We do not store this route in an extra tracking cookie. Luca Extension Ltd and its website agency Fluent State use these details to respond to you and record enquiries received through this website. This operates separately from optional Analytics cookies. We use a temporary, hashed network identifier to limit spam attempts. Enquiries are removed after 12 months when the form next processes a submission. Please request earlier deletion if needed. Contact lucaextensionltd@gmail.com about access or deletion. Do not include sensitive personal information.